Privacy policy
Last updated: 9 October 2026
Who we are
Decide Pty Ltd (ABN 65 008 648 422), trading as HEMP PET and operating the Vitality.pet store, is responsible for your personal information. You can contact our Privacy Officer at hello@vitality.pet or through our Contact page.
We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth) and, where they apply to you, the privacy laws of your country, including the EU and UK General Data Protection Regulation, the New Zealand Privacy Act 2020 and Canadian privacy law.
What we collect
When you visit or shop with us we may collect your name, email address, phone number, shipping and billing addresses, order history, messages you send us, your marketing preferences, and information about your device and how you use the website (such as IP address, browser type and pages viewed). Payment card details are processed by Shopify and our payment providers. We do not store full card numbers.
Most information comes directly from you. Some comes from our service providers, such as Shopify, payment providers and delivery carriers, when they help us run the store.
How we use your information
- To process and deliver your orders, take payment and handle returns and guarantee claims.
- To answer your questions and provide customer support.
- To run, secure and improve the store, and to detect and prevent fraud.
- To send you marketing emails, only if you have agreed. You can unsubscribe at any time using the link in each email.
- To meet our legal obligations, such as tax and accounting records.
Legal bases (EU and UK customers)
We process your information to perform our contract with you, to meet legal obligations (for example tax records), for our legitimate interests in running and securing the store, and with your consent for marketing emails and non-essential cookies. You can withdraw consent at any time.
Cookies
We use essential cookies to run the store, such as keeping items in your cart. With your consent we also use analytics and marketing cookies. You can change your choice at any time using the cookie preferences option on the website, or through your browser settings.
Who we share it with
We share personal information only as needed with service providers who help us run the store, including Shopify (our e-commerce platform), payment providers, delivery carriers, email and analytics providers, and our professional advisers. We do not sell your personal information.
Overseas disclosure
Our service providers, including Shopify, store and process information in countries including Canada, the United States, Ireland and other countries where their servers are located. Where we send information overseas, we take reasonable steps to make sure it is protected.
Automated decisions
We use Shopify's automated fraud screening to help detect fraudulent orders. If an order is flagged, a member of our team reviews it before it is cancelled. You can contact us to ask about any decision.
How long we keep it
We keep order and payment records for 7 years to meet Australian tax and corporate record-keeping laws. Marketing data is kept until you unsubscribe. Other information is kept only as long as we need it for the purposes above.
Security
We take reasonable steps to protect your personal information from misuse, loss and unauthorised access. No method of transmission over the internet is completely secure.
Your choices and rights
You can ask to access or correct the personal information we hold about you. Depending on where you live, you may also ask us to delete it, restrict or object to how we use it, or receive a copy in a portable format. Email hello@vitality.pet and we will respond within 30 days.
Children
Our store is not directed at children. You must be 18 or over to place an order, and we do not knowingly collect personal information from children.
Complaints
Please contact us first and we will respond within 30 days. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner (www.oaic.gov.au). New Zealand customers can also complain to the Office of the Privacy Commissioner (www.privacy.org.nz), Canadian customers to the Office of the Privacy Commissioner of Canada (www.priv.gc.ca), and EU and UK customers to their local data protection authority.
Changes to this policy
We may update this policy from time to time. The latest version is always on this page, with the date it was last updated.